buildingproduct, observability
Performance Insights
Observability for Data Center admins. Turning a wall of instance telemetry into something you can act on before the 2am page.
read the case studyShuvam Mahapatra, product designer
Work, play, and the thinking in between.
I like complex problems, and I care what the answer looks like when it's finished.
who's underneath
At Atlassian I design enterprise software. Data-dense admin surfaces, used by the people who get called when something breaks.
Chemical engineering → marketing → content design → product design. Took the scenic route.
work
buildingproduct, systems
Instance Health
Design ownership across optimization, performance and security. Four surfaces, one mental model, for admins responsible for uptime they can't fully control.
writingux, content
Content design
Years of UX writing before this. The microcopy calls that decide whether a product reads as clear or as homework. Still the layer I think in first.
buildingsystem, brand
Pitch
Five colors, two typefaces, one motion curve, and a football pitch hidden under the whole thing. Small enough to memorize in ten minutes. This site is built from it, and the proof is one keypress away.
play
Smollbets
A small-group habit app. The bet is the hook. Four people who know you watching is the actual mechanism. Witness, not audit.
Warli formations
Teaching code to draw like a hand. The trick was never the figure, it was the formation, players linking arms into the shape of a ball. Generative, with the cultural grammar respected and no rituals borrowed.
thinking
publisheddraftdraftwriting
Cultivating influence as a content designer
Influence isn't a louder voice. It's built quietly, through listening, timing, and learning to speak each teammate's language.
Vague is a kind of dishonesty
Why "say it straight" is a design principle, not just a writing rule.
The iceberg is the point
Building things that reward curiosity without ever demanding it.
Over-communicate, don't over-share
Clarity for the people already in the room. That's a different thing from an audience.